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Anatomy of Perfect Web Page or Web Post to Get Rank

The blogpros conducted a research study about the perfect blog post or web page. The study used some well ranking pages or posts which they identify the common factors affecting the performance of the post in search engine.

To find the answer to the question “why that posts are ranking better in the search engine?” compared to other related articles,  they used a traditional research method known as factor analysis using analysis of co-variance. The results are interesting because it confirms the research made by moz.com regarding factors affecting the ranking. The good thing about this research is that it is more comprehensive in treating the samples. Here you go.

Ideal number of words1. Length of article. Average number of words is 1,149 per article while the moz.com got 2,000. It means if you do blogging, you dont post less than 1000 words or you keep a balance statistics where the 1000+ word articles are more than the stats of small post.

2.  Famous quote. 22% of the high ranking page or post has quotes made by known personalities. This is done to support their theory. Sometime we call this transfer of knowledge.

best quotation3.   Social button. A 92% of the sample has social media sharing buttons which is no brainer. The easier to share online the better it will rank.

4.   Discussion opportunity.  So successful page or post allowed commenting and this is 95% of the sample. That is highly skewed to the right. The number must be very obvious. It means the online marketer should always allowed commenting to initiate sharing of ideas.

5.  Images. Yes more than 3 images are good factor in ranking. Images complement the content of the pages. The readers first look on the images to see if they are relevant to the topics they are looking. Aside from it, images can accept title and alternative text for all type of visitors. So next time you post content, make sure you have 3+  unique and relevant images.

6. Ideal links on the page10 links. These 100  pages or posts have an average of 10 links but the study did not mention if that 10 links are inbound or outbound so it is safe to have 5 inbound and 5 outbound links.  But if you have a chance make sure the inbound link is more than 10 while the outbound link is more than 5.

7.  Meta title. The average title character length to be successful is 51 characters. I used 10 words with at least 1 keyword in it. If it can handle 2 keywords the better.

8. Bullets. 45% of these successful pages have bullets. Bulleting some part of the content helps the article to become more readable specially if the post have more than 1000 words. The next time your web designer provide a mockup design, make sure the bullets are part of the content.

9. Topic. Yes topic is very important. If you post is about knowledge sharing like guide to or how to, then this could become one of the best article online.

Google wanted to tap expert from various industry to write and share their life long learning. While the content is for the reader to helps them complete certain task or perform the solutions to the problem, the links, meta titles and tags are used to properly organise the articles inside Google dabatase.

Factors for a perfect blog  post

Factors for a perfect blog post

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SuperMarket Trolley Gets Free Site Audit

  • www to non-www redirection - redirected, however consider redirecting below URL to
  • Google PageRank – 0 – Website PageRank is too low. The PageRank goes from 0 to 10. New websites start at PR0 and authority websites, like Twitter.com, have a PR10. Websites with a high PageRank are crawled more frequently and their outgoing links have more passing juice.
  • Domain Authority – 12/100
  • Page Authority – 25/100
  • Site age - 11 years 11 months

SEO Setup

  • Google analytics setup – None, setup Google analytics tool. Google Analytics collect and measure information about visitor activity on a website. Well interpreted web traffic data is invaluable in determining a successfully web strategy and assessing the effectiveness of a website
  • Google & Bing Webmaster Tool – None, setup Google & Bing Webmaster tool and Bing Webmaster tool,  this tools allow us to diagnose website technical related issues of the site such as crawling and indexing issues.
  • Robot.txt setup – Your website doesn’t have a robots.txt file – this can be problematic.  A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
  • Sitemap.xml setup – Present
  • Sitemap page setup – None, create HTML sitemap for the site, Matt Cutts recommended to setup HTML sitemap as it is a good way to distribute Page Rank on your site. This is important for usability and SEO purposes as well.
  • Google listing – None, creating a Google listing for your business provides Google with information that they can use to help determine the relevancy of your site to a user query on Google Search.

Analysis & Recommendations:
Website loading time is too high. Website needs a serious tweaks to reduce the loading time. Website loading time greatly effect the website conversion. On April 9th, 2010, page load speed officially became a part of the Google search ranking algorithm. For usability reasons, best practices dictate that a web page should load within 1-2 seconds on a typical DSL connection. However, according to Google Webmaster Tools data a load time of 1.4 seconds is the threshold between a fast page and a slow page. That means, ideally that your website should load in 1.4 seconds or less, to receive the maximum SEO benefit for fast loading pages. Please see below additional recommendations to decrease the load time of the site.

Page indexed

  • Google – 158 indexed pages
  • Yahoo –  34 indexed pages
  • Bing - 34 indexed pages


Analysis & Recommendations:

Above are the number of pages on your website that are being indexed by 3 big search engines (Google, Yahoo & Bing). The more pages that search engines index, the better, as this offers more opportunity for your website to be found. A low number (relative to the total number of pages/URLs on your website) probably indicates that your internal link architecture needs improvement and is preventing search engines from crawling all of the pages on your website. You might want to create/check your site’s  XML sitemap and submit it to Google or Bing webmaster tool. You must also build backlinks to your site inside pages to help search engine bots crawl and index your web pages.

Social media Stats and Visibility

  • Facebook – NONE
  • Linkedin – NONE
  • Twitter – NONE
  • Pinterest – NONE
  • Google Plus – NONE

Recommendation: Create social media account on the social media sites indicated above. Adding social signals can help boost credibility, online reputation & visibility. The impact of social media is huge for certain industries, take advantage of this digital version of word-of-mouth marketing. When someone links to a website from their website, Google see that as an endorsement, and that endorsement increases a website’s ability to rank well. Social signals have a similar effect. When someone tweets or shares a link to your website, that is seen as an endorsement much like a link. The “trust and authority” of the person who sent that link is treated just like trust and authority for a website, and is based on the authority of the social user.  High level of social activity increases domain authority and ability to rank higher, helps search engines to find and index new content in real-time, provides indicators for content authenticity and readers engagement.

 
Keyword Rank:

  • Shop fitting Perth – 9
  • Supermarket Equipment Perth – 1
  • Shopping Trolleys Perth -7

General Recommendations:

  1. Consider revamping your website to improve the website look making it more look fresh and modernize.
  2. Write more keyword rich and unique content on your website.
  3. Improve your website meta tags (title & description).
  4. Integrate blog site on your site.
  5. Increase your reach by creating social networking profiles.
  6. Implement schema markup and Google authorship.
  7. Create a customised 404 and thank you page on your site.
  8. Add favicon.
  9. Add a robots.txt file.
  10. Set a name for all your website images.
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Safety Consultant Gets Free Website Audit

Site Metrics

www to non-www redirection – redirected
Google PageRank – 2 – Website PageRank is too low. The PageRank goes from 0 to 10. New websites start at PR0 and authority websites, like Twitter.com, have a PR10. Websites with a high PageRank are crawled more frequently and their outgoing links have more passing juice.
Domain Authority – 18/100
Page Authority – 31/100
Site age – 2 years 3 months old

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6 Customer Relationship Building Ideas for Your Company Blog

You have a comprehensive search engine and social media marketing program yet you are not getting the desired ranking to produce reasonable traffics for your business.

If you know that your marketing strategy is not enough on your expectations then it is time to look for another option. Consider a local focus strategy that maximizes the advantage of geographical location by using local content which build a good relationship between you and your clients.

Here is the 6 local focus content that can bring both old and new customers while taking control of local competition courtesy of Sushi Digital.