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Perth Online Marketing Package – Inquiries

Helpful client inquiries

1. Do you have Google analytics account? What is the login and password?
2. Do you have webmaster account? What is the login and password?
3. What is the target client location? Perth? Subiaco? or whole WA?
4. Do you have priority keywords or we can base the importance from search volume? Please provide at least 5 terms
5. (For service company) Do you have portfolio or case study that can be included in the website?
6.  Do you have custom testimonials that we can use as conversion element of the site?
7.  Do you have photos that we can use showcase in the gallery page of the site?
8.  Can you support the SEO campaign by providing regular website update for freshness algorithm factor?
9.  Do you have downloadable brochure in pdf file that we can use to capture the email of prospects.
10. Is you website using unique or original content description of the product or services?
11. Do you have complete street level company address as requirement for local directory submissions.
12. Do you have social media accounts? Can you share the login and password access?

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Recommended Detailed Adwords or PPC Management Task for Small Business

Campaign Review

  • Account setup review (advertisement, keyword, bids, budget, geo target, landing pages)
  • Campaign performance report – benchmarking

Campaign SETUP

  • keyword research and classification
    • Geo-Location based target
    • Difficulties based – broad vs specific
    • Service based
    • Cost or budget based
  • Negative keywords identification choose either to remove or include with enhancement
  • Campaign and Ad Group creation and structuring
  • Text/banner Ad Creation, Optimization and testing
  • Landing page creation, optimisation and testing
  • Conversion setup up and testing

Campaign monitoring

  • Daily keywords impressions and click monitoring
  • Daily pruning of low performing keyword/s and advert
  • Bid and budget management
  • Weekly Impression and click report
  • Monthly adwords Performance report

Enhancement (Optional)

  • Google network text campaign setup, testing and evaluation
  • Google network banner BRANDING setup, testing and evaluation
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Site Audit for Jewelry website based in NSW

Website Information:

  • Server-side Programming Language - ASP.NET
  • Client-side Programming Language - JavaScript
  • JavaScript Library - JQuery 1.5.1
  • Markup Language - HTML Transitional 4.01
  • SSL Certificate Authority - Self-signed
  • Web Server - Microsoft-IIS 7.5
  • Operating System - Windows
  • Traffic Analysis Tool - Google Analytics
  • Hosting Providers - Amazon
  • Email Services - SPF
  • Ecommerce - ProductCart
  • Audio/Video Media - Vimeo
  • Server Information - Parallels Plesk Panel

Website Testing Results:
1. Images are not in timthumb format.
2. Images have no alt and title attributes.
3. Copyright year is not updated.
4. No 404 error page.
5. Blog page will open in a new tab.
6. Navigation button is clickable within their respective pages.
7. No social media icons.

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Evaluation and Recommendation for Fine Arts Specialists from New South Wales

fineartsSite Metrics

  • Domain URL – http://www.finartsspecialistsdomain.com
  • non-www to www redirection – Implemented
  • Website PageRank – 0
  • Domain Authority – 23
  • Page Authority – 10
  • Site Age in Year – 0years 4months
  • Number of Backlinks – 2

SEO Setup

  • Google Analytics – Present
  • Webmaster Account – Present
  • Robots.txt file – Present /robots.txt
  • Sitemap.xml file – Present /sitemap.xml
  • Sitemap.html file – None. Consider having a sitemap page, it will help the visitors find easily the page that they’re looking for by visiting the sitemap.
  • Google plus business profile – Present

Website Elements

  • Homepage Design – The design/structure of the landing page (homepage) is too simple, lack of content and details about the business services/products. Consider redesigning the layout and structure of the website to improve the user experience of your website. Also add more details and features that can attract user attention.
  •  Heading Tag – None. Heading tag is one of the most important seo elements of the website, so consider using this tag and provide descriptive heading text and insert target keywords. It will not only improve your website ranking on search engine result but also help to attract visitors attention.
  • Website Title – Present
  • Meta description – Present, but some of the page doesn’t have proper content and others are don’t have. Just like the Title tag, Meta descriptions are also one of the most important SEO elements of the website, because it can attract potential customers to choose your business above competitors appearing in search results along with you. So consider to provide proper description that will attract users to click your website on search result.
  • Keyword Density – art dealer sydney (2.02%), fine art specialists (2.02%), art specialists sydney (2.02%)
  • Geo Target Keywords – art specialists sydney, art dealer sydney
  • Logo Image – optimize
  • Website Images – optimize
  • URL structure – Human readable (good)
  • 404 page – Present, but consider redesigning the layout of the 404 page.
  • HTTP Response – HTTP/1.1 200 OK

Website Speed Performance

  • Page Speed Grade – 87%
  • Page Load Time – 4.40s
  • Total Page size – 4.04MB
  • Total number of request – 59

Full details  http://gtmetrix.com/reports/

Search Engine Index Status:

  • Google.com.au – 158
  • Yahoo.com.au – 43
  • Bing.com.au – 44

Website Recommendation

  1. Improve website design landing page and content structure
  2. Provide descriptive and keyword rich content on heading tag
  3. Provide proper 404 layout
  4. Provide Sitemap html
  5. Provide proper Meta description in all pages

Recommended profitable keywords

  • art dealers sydney – SV: 50
  • art for sale sydney – SV: 210
  • paintings for sale – SV: 390
  • fine art for sale – SV: 10