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WordPress stated that the ‘SEO was poor, what does it mean?

I posted the latest news in our website but the WordPress stated that the ‘SEO was poor’.  What does it mean? 

It mean the SEO plugin is working well. The Yoast SEO will evaluate your post according to normal optimisation process. Then it will provide score on your post. It also provide description of the score. If you click the SEO check link on the right of the post then it will provide explanation or visit this link.
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Case Study: Poor Traffic from their Function Room

Site owner:
Currently we do not rate very high on google searches for function venues etc.  Is there anything that you guys can do to help lift our profile? Then how much is the possible cost?

Review
The page function-centre is not optimised for function room for rent.

Solutions:
1. Conduct keyword research related to the function room in Perth, wedding venues in Perth, Party venues in Perth etc etc.
2. Divides the page “function-centre/” into 3 more pages (Mile Bilo ballroom, centenary room and lawn) to get a maximum of 15 keywords or 5 keywords per page.
3. Rewrite or create the content for the 3 pages mentioning the new keywords at least once. Each page should have a minimum of 300 words.
4. Add conversion elements on these pages like customer testimonials, event photos, bulleted unique characteristics of the venue.
5. Add social media share buttons and encourage visitors to share these pages to their social media account.
6. Build internal and inbound links to these pages to push the page authority for a minimum of 3 months.

Some related keywords
birthday party venues perth
birthday venue perth
budget wedding reception venues perth
ceremony venues perth
cocktail party venues perth

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Online marketing inquery from desktop publishing company

People seem to find us when they search our area but I would be keen to get in the face of state and nationwide bureaus that need work done in our area.

1. We need to conduct keyword research to find out the search volume of the target areas.

2. We need to recommends new sets of metas with local targeted keywords.

3. We need to mention the local keywords in the content of their website so they should update the content with local keyword integration

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Keywords recommendations

Keywords recommendations

1. Optimise the product and service pages by adding at least 3 to 4 keywords on each product/services.
2. Add images on service/product pages. Use more than 2 images for a long article product/service page.
3. Use the keywords in the alt and title tag of the images.
4. Request a minimum of 3 months Off page SEO to establish minimum quantity of quality inbound links and social media signal.
5. Set up a Google local adwords campaign for immediate traffic with well written – design landing page.