Google analytics setup – Present
Google & Bing webmaster setup – None, setup Google & Bing Webmaster tool and Bing Webmaster tool, this tools allow us to diagnose website technical related issues of the site such as crawling and indexing issues. It also used in monitoring your website performance in search engine.
Robot.txt setup – None, this file will allow us to control the search engine bot in crawling the file or page of the entire website to be indexed from search engines
Sitemap.xml setup – None, it’s very important to have this file in every site. It will help the search engine spider easily crawl and index all the URLs in your site.
Optimization – Recommendations
Homepage – The website design doesn’t look good and old. No text content and images made in flash. Consider to revamp the website design and make the content crawlable by search engine spider.
Heading Tag – None, consider to use Heading tag like H1, H2, H3 in your website. H1 is the most important tag and it should be present on every page and provide a good heading text that can attract the visitor’s attention. Search spiders pay attention to the words used in the h1(heading tag) as it should contain a basic description of the page content, just as the page title does.
Keywords density – None
Internal links /Deep links – 4 internal links
Geo targeted keywords – None
Social Proofs – Facebook only
Images – Present but not optimize. None, Consider in adding proper alt and title in all images. Also, insert a keyword or target key terms.
URL Structure – Human readable, but not properly structured.
Meta Title – No proper title. Consider to provide a unique and descriptive title in your website to entice the user to click your website from search result listing.
Meta Description- Website doesn’t have a Meta description. Consider adding a Meta description on each pages of the site. Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.
Content Analysis – Recommendations
Meta duplication – No meta duplication found on the site for both meta title and meta description.
Content duplication – None
Legal pages – Present
Consider to revamp the website design and make the content crawlable by search engine spider.
Use heading tag in your website
Provide proper title and Meta description
Create customize 404 error page
Add alt and title in the images
Create contact Us page
Provide proper URL structure