Site recommendation for Australian trade and shipping

Analysis & Recommendations:

Website has a very good loading time. Website loading time greatly effect the website conversion. On April 9th, 2010, page load speed officially became a part of the Google search ranking algorithm. For usability reasons, best practices dictate that a web page should load within 1-2 seconds on a typical DSL connection. However, according to Google Webmaster Tools data a load time of 1.4 seconds is the threshold between a fast page and a slow page. That means, ideally that your website should load in 1.4 seconds or less, to receive the maximum SEO benefit for fast loading pages. Please see below additional recommendations to decrease the load time of the site.

Optimize images
Leverage browser caching
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Enable compression
Minify JavaScript
Minify CSS
Analysis & Recommendations:

Above are the number of pages on your website that are being indexed by 3 big search engines (Google, Yahoo & Bing). The more pages that search engines index, the better, as this offers more opportunity for your website to be found. A low number (relative to the total number of pages/URLs on your website) probably indicates that your internal link architecture needs improvement and is preventing search engines from crawling all of the pages on your website. You might want to create/check your site’s XML sitemap and submit it to Google or Bing webmaster tool. You must also build backlinks to your site inside pages to help search engine bots crawl and index your web pages.

Recommendation:

Create social media account on the social media sites indicated above. Adding social signals can help boost credibility, online reputation & visibility. The impact of social media is huge for certain industries, take advantage of this digital version of word-of-mouth marketing. When someone links to a website from their website, Google see that as an endorsement, and that endorsement increases a website’s ability to rank well. Social signals have a similar effect. When someone tweets or shares a link to your website, that is seen as an endorsement much like a link. The “trust and authority” of the person who sent that link is treated just like trust and authority for a website, and is based on the authority of the social user. High level of social activity increases domain authority and ability to rank higher, helps search engines to find and index new content in real-time, provides indicators for content authenticity and readers engagement.

General Recommendations:

Consider revamping your website to improve the website look making it more look fresh and modernized.
Improve your website meta tags (title & description).
Redirect non-www to www.
Integrate blog site on your site.
Increase your reach by creating social networking profiles.
Implement schema markup and Google authorship.
Create a customised 404 and thank you page on your site.
Set an ALT attribute to all website images.
Optimize website for mobile browsing.
Increase your reach by creating social networking profiles.
Consider adding a conversion form on the website homepage.
Fix all website broken link – it can greatly affect the search engine performance of your website.

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