Recommended Detailed Adwords or PPC Management Task for Small Business

Campaign Review

  • Account setup review (advertisement, keyword, bids, budget, geo target, landing pages)
  • Campaign performance report – benchmarking

Campaign SETUP

  • keyword research and classification
    • Geo-Location based target
    • Difficulties based – broad vs specific
    • Service based
    • Cost or budget based
  • Negative keywords identification choose either to remove or include with enhancement
  • Campaign and Ad Group creation and structuring
  • Text/banner Ad Creation, Optimization and testing
  • Landing page creation, optimisation and testing
  • Conversion setup up and testing

Campaign monitoring

  • Daily keywords impressions and click monitoring
  • Daily pruning of low performing keyword/s and advert
  • Bid and budget management
  • Weekly Impression and click report
  • Monthly adwords Performance report

Enhancement (Optional)

  • Google network text campaign setup, testing and evaluation
  • Google network banner BRANDING setup, testing and evaluation

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